This is an article I wrote for Seniors Ignite. It’s about using event marketing for high school seniors, and how it helps grow your business on and offline. I do the website development work for 3 girls photography, and a lot of what I am asked to incorporate has to do with their media content and offline marketing, like their annual fashion show. A website and online presence are a key part of your marketing, as is social media. However it’s important to remember that social media isn’t a marketing strategy, it’s a tool for your marketing – in this case a fashion show. A good online marketing strategy can help build buzz before and after your event and extend the event experience.Recently I spent some time at the 3 girls studio in person, working on things for both 3 girls and Seniors Ignite. Here is an excerpt and link to that article.
The high school senior market is a highly competitive one, and standing out in a marketplace where everyone is a photographer becomes more challenging each year. It seems like every photographer – both amateur and established – is offering some type of model program to seniors. That along with the fact that high school seniors are indifferent to traditional forms of advertising, makes it harder to get senior clients in your door.
So what appeals to high school seniors? How can you get more qualified senior clients in your door? What can you do to convince them that your studio is the place to go? How do you break through?
To start with, you must create both an experience and a relationship. 3 girls photography has created a unique experience that has senior clients (and tweens) actively seeking out their studio. They aren’t chasing clients down and giving away the farm with discounts and freebies.
The Annual 3 girls Fashion Show – Experiential Marketing
3 girls photography has used their annual Fashion Show in combination with their model program to create and grow their senior portrait business. This has resulted in establishing their studio as a must-have experience for high school seniors. They use their website and social media as part of that strategy.