marketing for photographers

Online and social media marketing ideas from Free People [Download]

Screen shot 2011 06 12 at 12.15.50 PM 300x185 Online and social media marketing ideas from Free People [Download]

Everything about the recent Free People Campaign is full of great examples and marketing ideas for high end portrait studios, particularly those that specialize in high school seniors.

There are a lot of actionable take aways that you can use in your marketing. Ideas for Facebook, social media and your website.

What I like best about Free People, is how intimately they know their customer and how everything they do in their products, marketing and the experience revolves around her. Free People uses the website, blog and social media to connect with their target customer. What’s great about the way they connect to her, is they are really authentic and seem like a friend, rather than a brand that’s trying to sell you something.

The 40 page case study has many actionable marketing ideas for your online marketing. In this article, I’ll break down parts of the campaign, to give you ideas that you can apply  to your own marketing.

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