A new Video SEO feature has just been added HiFi Ready Made Sites. The new feature adds a video sitemap which sends details to Google so they can index the videos on your site correctly. The Video SEO feature works with the existing SEO feature for HiFi Ready Made Sites.
Why you need this
YouTube is great for getting your videos discovered and easily sharing them across the web. Not only that hosting your videos there is free, which makes it ideal for small businesses who want an easy way to embed videos on their site. Vimeo is another great option with slightly better quality and hosting options.
The problem is there is little SEO benefit, nor does it necessarily drive traffic to your site. When someone does a search and finds one of your videos, they are directed to YouTube or Vimeo, rather than your site.
The other issue is that the technical part of video SEO is very challenging. There’s the object and schema markup plus creating video sitemaps make it hard for the non-technical people implement.
The benefits of the Video SEO Feature
Better Click Through Rate
First, video results rank more easily and have a much higher click-through-rate because they stand out in the search results. The video sitemaps create a rich snippet preview that sets your site apart in the search engine results.
Easier To Rank
Video SEO optimization works just like text content optimization, except for the fact that video SEO optimization is note as widely used. Keywords that are sometimes hard to rank for with text content can be a much easier with video content and good video SEO. This opens up an opportunity for early adopters, and having well-optimized video content can give your site an edge in terms of search engine rankings and click through rates.
Directs People To Your Site
Driving traffic to your site is one of the primary goals for your site. So directing them to your site rather than YouTube or Vimeo is better traffic and leads.
Control How Your Video Appears
The Video SEO feature also lets you add a custom thumbnail image in place of the default set by YouTube or Vimeo, allowing you further control over how it appears in the results.
This new feature is included with all HiFi Ready Made Sites. There is no setup. Simply upload videos to any post or page. Videos will automatically be added to the video sitemap.